Revolutionizing Banks and Credit Unions: Key Takeaways from BISA 2024

In today’s fast-paced financial landscape, banks and credit unions are facing a myriad of challenges, from evolving customer expectations to regulatory demands.


As we listened to the diverse range of sessions at the Bank Insurance and Securities Association (BISA) 2024 Annual Convention and spoke with attendees from across the industry, one thing emerged as a consistent theme: financial institutions are looking for innovation partners who can help them deliver on the need for digital transformation in their organizations. It also became very clear that offering a comprehensive digital wealth management platform tailored to meet the unique needs of financial institutions would be a key component of any digital transformation.

Drilling down into our conversations with the banking and credit union leaders we spoke with, three consistent industry challenges emerged.


Takeaway one: conventional solutions are not working

We heard from the BISA 2024 attendees that banks and credit unions require more than just a one-size-fits-all solution. They shared their experiences with long and frustrating technology implementations that were like trying to fit a square peg into a round hole. The technology didn’t work with the financial systems, which made it necessary for the bank’s team to find a solution. The cost, time, and resources grew and sometimes a solution was never implemented.

That’s why our cloud native wealth management platform goes beyond conventional offerings, seamlessly integrating self-directed investing and hybrid digital advice capabilities into a single investor journey that fits into a financial institutions existing system without the need for additional resources. This holistic approach empowers financial institutions to meet the diverse needs of their customers, whether they prefer to take control of their investments or seek personalized guidance from experts.


Takeaway two: flexibility means scalable and profitable organic growth

Another key theme that we heard from banks and credit unions at BISA 2024 was the need to have flexible technology that could help institutions scale for profitable organic growth. Organic growth was top of mind for so many people we talked to as they worried about their ability to retain and attract new customers and grow their AUM.

One of the key benefits of FusionIQ’s platform is its flexibility. By combining self-directed investing with hybrid digital advice in a single investor experience, banks and credit unions can cater to a wide range of clients, from DIY investors to those in need of comprehensive financial planning. This flexibility not only enhances customer satisfaction but also allows financial institutions to attract and retain a broader clientele. One leading financial institution added more than 60,000 hybrid digital advice and self-directed investing accounts after adding these new services to their mobile app, generating more than $170 million in AUM.

Moreover, the FusionIQ One platform is designed with efficiency and compliance in mind. Our intuitive interface streamlines the investment process, reducing administrative burden and improving operational efficiency for banks and credit unions. Additionally, robust compliance features ensure that institutions can navigate regulatory requirements with ease, giving them peace of mind as they serve their clients.


Takeaway three: The digital revolution is here to stay

Our last key takeaway from BISA 2024 is that the digital revolution is here to stay, and the pace is only getting faster. Today, customers expect seamless experiences across all their banking channels. And if they don’t get it with you, they’ll find it someplace else. Time is not on the side of institutions that delay digital transformation.

We understand and have developed an easy to implement solution that delivers the digital experience customers want, and the needs of financial institutions to have workflows that seamlessly fit into their existing systems and aren’t a drain on their current operational and technology resources.

FusionIQ’s platform delivers on this expectation by providing a unified digital experience that transcends traditional boundaries. Whether customers are accessing their accounts online, through a mobile app, or via a hybrid advice session, they can expect a consistent and intuitive user experience that fosters engagement and trust. And with white label platforms implemented in as little as six weeks, your institution is leading the revolution.


Conclusion: There’s a paradigm shift in wealth management

As we reflect on our successful exhibit at BISA’s 2024 Annual Convention, we are energized by the positive reception and enthusiastic feedback from industry leaders. It’s clear that FusionIQ is not just providing a solution; we are driving a paradigm shift in how banks and credit unions approach wealth management. By leveraging cloud native technology and a client-centric approach, we are empowering financial institutions and their customers to thrive in an ever-evolving landscape. We look forward to continuing the conversations we started at BISA and to helping institutions win in competitive markets.

Let me finish by saying we’re excited to be solving key industry challenges and empowering financial institutions to better serve their customers. As we continue to innovate and evolve, we remain committed to driving positive change in our industry and to delivering unparalleled value to our partners and clients alike. To find out more, visit And when you’re ready to take the next step forward, please request a demo here or reach out to me using my contact information below.

Peter Brittain<br> Head of Business Development
Peter Brittain
Head of Business Development

Peter is an accomplished sales executive bringing more than six years of business development in financial services to his role of Head of Business Development. An expert in building strategic relationships and consultative selling, Peter is focused on developing strategic client partnerships with financial institutions and advisors.

Prior to FusionIQ, Peter was a sales associate for Olden Lane Securities, managing client relationships. His commitment to client success resulted in the origination of $32.5M of subordinated debentures and coordinated efforts to build a pipeline of $140M of subordinated debt underwriting. Peter holds FINRA Series 7 and 63 securities licenses. | Connect on LinkedIn

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