Empowering Investors with Seamless Access to the $2.3 Trillion Cryptocurrency Market Through Partnership with Equity Trust

Nearly one in five Americans has invested in, traded, or used cryptocurrency as of March 2022, according to an NBC News poll.

Assets are pouring into cryptocurrency investing platforms as its popularity grows.

The problem? Investing in cryptocurrency through these platforms creates a disconnected experience, often separate from the rest of investors’ financial lives. The transfer of assets from platform to platform is clunky, and fails to provide a complete picture of investment performance. 

That’s why we partnered with Equity Trust. One of the largest, most trusted and highest-rated custodians specializing in difficult-to-value alternative assets, Equity Trust offers custody, trading, two-sided liquidity and institutional-grade storage all in one place. 

Together, Equity Trust and FusionIQ are bringing seamless cryptocurrency investing right to financial advisory firms’ digital platforms, giving investors the ability to participate in the nearly $2.3 Trillion cryptocurrency market by opening up access to 18 leading cryptocurrencies, including bitcoin, ethereum, bitcoin cash and more.

Additionally, Equity Trust and FusionIQ’s partnership allows advisors to:

  • Trade Crypto in a Tax-Deferred Vehicle: Investors can hold crypto within their IRA or non-qualified accounts
  • Introduce Effortless Crypto Investing to Clients: Give clients an alternative to external crypto platforms with seamless account opening and a user-friendly experience
  • Leverage the First-of-its-Kind Whitelabeled Crypto Experience: Take advantage of the only whitelabeled, crypto-enabled, single sign-on environment solution available to financial intermediaries
  • Tap into the Growing Cryptocurrency Market: Enable your clients to participate in the nearly $2.3T cryptocurrency market with the ability to buy and sell assets via a consolidated view

Ready to learn more about our partnership with Equity Trust?

Read our partnership announcement here. And get in touch if you’re interested in leveraging crypto investing within your FusionIQ whitelabeled solution

John Guthery, CFA <br> Chief Investment Officer
John Guthery, CFA
Chief Investment Officer

John is a highly respected investment executive, bringing more than 27 years of experience to his role as Chief Investment Officer for FusionIQ. As CIO, John focuses on developing advisor platforms and business lines including finTAMP and Digital Model Marketplace. He also contributes to FusionIQ’s thought leadership and market analysis.

John’s extensive financial services background includes leading market research, due diligence and platform enhancements for top-tier wealth managers including LPL Financial, where he spent 19 years running product research, Park Avenue Securities, Voya Financial and WP Carey where he helped to design and manage public and private real estate funds and public BDCs.

jguthery@fusioniq.io | Connect on LinkedIn

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