FusionIQ Chief Brand Officer Named To Top 10 Wealth Management Chief Marketing Officers

Written by: Wealth Solutions Report

Marketing is the often overlooked value-add for the wealth management space that accelerates growth in established business lines and opens up new areas of growth. The fragmented nature of the independent channel requires RIAs, broker-dealers, custodians, wealthtech firms and support platforms to explain their relevance and points of differentiation to highly specific target niches. Without marketing, many of their innovations would go unseen or misunderstood.


In this industry, Chief Marketing Officers must possess a special grasp of all aspects of wealth management, and how to communicate with everyone from financial advisors to compliance officers to recruiters to other C-suite executives. CMOs also must know how to inspire, manage and lead their teams – all while operating without a clear source of revenue production metrics against which to measure success.

Our invitation-only CMO 10: Top Wealth Management CMOs honors these individuals, who craft strategies enabling firms to reach the proper audiences with messaging that resonates with key decision-makers. They are listed in alphabetical order. Please join us in congratulating them: Douglas Anweiler, Chief Brand Officer, FusionIQ.

With over 38 years of executive experience, Douglas Anweiler is responsible for developing, implementing and overseeing the brand strategy for FusionIQ in North America. Over the past two decades, Anweiler has developed strategic business plans and award-winning brands, creating over a dozen brands in fintech, aerospace and technology.

Prior to FusionIQ, he worked at Pascal WealthTech in multiple roles, culminating in Chief Brand Officer. Previously, he held various executive marketing and communications roles at Navhouse, Authentic Seacoast and Team Reliance Group.
Outside the office, Anweiler serves as Director for the Canadian Cystic Fibrosis Treatment Society, and previously held advisory and committee member positions for Fort York Food Bank, National Council for the Protection of Canadians Abroad and the Museum of Contemporary Art of Toronto.
“The key to marketing success in wealthtech is to start with a clearly defined brand strategy,” he explained. “What is your purpose or winning aspiration? You need to build solid alignment with your senior leadership team around your vision. After establishing your why, then you can work on identity and messaging. Consistency and clarity are essential. Choose how and where you want to play. This layered approach builds the momentum you need to win in your markets.”
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